Writing Page Titles and Meta Descriptions That Match the Page
The title element and meta description are often the first text a searcher reads about a page. The title usually becomes the clickable headline in results, and the description may be used as the snippet beneath it. Both work best when they describe the specific page plainly and accurately.
Writing the title
Give every page a unique title that names its main topic first, then adds a distinguishing detail or the site name if space allows. Avoid stuffing keywords or repeating the same boilerplate prefix on every page, which makes results hard to tell apart.
There is no fixed character limit; results are truncated by display width. Keeping the most important words near the start means they survive truncation.
<title>Redirect Chains and Loops: How to Find and Flatten Them</title>
<meta name="description" content="Find redirect chains in logs and crawls, then replace them with single direct redirects.">Writing the meta description
Summarize what the page offers in one or two sentences, including the details a searcher would use to decide whether it answers their question. Each page needs its own description; duplicated descriptions across many pages add no information.
Search engines may show a different snippet taken from the page text when it better matches a particular query. That is expected and does not mean the description is broken.
When titles are rewritten
Google sometimes replaces a title in results with text from headings or other parts of the page, typically when the title is missing, very long, repetitive or does not reflect the content. Matching the title closely to the main heading reduces rewrites.
Review titles by template: one incorrect pattern, such as an empty variable, can affect thousands of pages at once.